We created Neuros to stand for three things: openness, community and innovation. Whether you’re the most demanding geek on the planet or just a busy consumer looking for great, hassle-free digital media products, you only need to spend a few minutes in the Neuros community to realize that we’re a different kind of company. It’s true that we’re committed to being the open-source digital media device company, but our openness goes far beyond just releasing source code. We founded Neuros on the naive belief that sophisticated, intelligent customers will reward a brand that offers complete candor and honesty. Much to the amazement of most “professional” observers, this approach works. Our users loved it when we first went against the protests of our marketing team to publicly apologize for a product deficiency. We then took the next logical step and got rid of our marketing team. Openness also means making it as easy as possible for you to play your content whenever, wherever, and however you want. This means supporting every format we can and making our products compatible with others whenever possible. Openness also means inviting you into our own very public backyard to discuss whatever’s on your mind, including our competitors’ strengths and our own shortcomings, because we believe that unfiltered feedback from the people who actually buy and use our products is the key to making great products even better. Our forums are un-moderated, our bug tracking software is public and we host an alternate user-controlled web site (called a “Wiki”) to make sure your voice can be heard without censorship from anybody, including us. We think this approach is also a great way to build a relationship with you: When you buy a Neuros product, your fellow Neuros users will make sure you know exactly what you’re getting before you even open the box. Community means providing great customer service and supporting every method of on-line interaction available. From our forums and Wiki; to our open testing programs and bug-tracking system; to our blogs, mailing lists and chat channels, we make it easy for you to learn about our products and, if you want, to participate and be a part of something special. Community also means including you in our plans for new products, soliciting your feedback, and generally making you a part of our development team. Instead of holding big internal meetings with professional usability consultants to debate what you want, we prefer to simply stroll over to our keyboards and ask you directly. We’ve also implemented an open pre-production “Gamma” program that allows the most committed among you to be the first to try out our new products in exchange for quick and honest feedback, and we’ve established an affiliate program to enlist the entrepreneurial among you as resellers of our products through your own websites. Innovation means making the effort to thoroughly understand what you want, then combining this knowledge with our own technical aptitude and creativity to be the first to bring products with exciting new features to market. We relentlessly enhance our products and encourage third parties and independent developers to do the same. Such improvements benefit purchasers past, present, and future, as we make them available to everyone as free firmware and software downloads. Neuros is not for everyone. If you’re looking for flashy ads, pastel designs, or stylish celebrity endorsements, we don’t have much to offer. But if you’re serious about your digital media products, we think you’ll like what you see. Want to learn more? If you don’t have time for anything but the high points, we make an effort to distill the essential information on our products, customer support, etc right here at good old www.neurostechnology.com. If you want to dig a little deeper or get it straight from our community, visit our forums for ongoing product discussions and support or check out our user-supported Wiki for the latest tips and information. If you want to receive propaganda-filled, yet informative, missives from our staff, you can also join our mailing list. Don’t worry, we’re too lazy to generate much spam. If you want to read about our stand on digital rights and learn how you can get involved, visit link to our Digital Rights piece. Finally, if you think you might want to participate in the open-source side of Neuros, visit open.neurostechnology.com Be careful, though. You just might put yourself to work helping us make our portable media products the best in the world.