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As I said above jonfitt, I know nothing about the company trading as sendit.com - so I am unable to tell you whether they have any relationship with your preferred online e-tailer, play.com
However, I feel that your complaint that Neuros,
"should be selling it at a price to wholesalers so that the customer is paying around the Ł80 mark"
is a moot one. As I noted in my last comment, the British wholesaler for this product trades within the European Union. Consequently it is open to you, as much as it is open to that wholesaler (obviously subject to any legal contracts they've voluntarily entered into with representatives of Neuros or otherwise) to source the product more cheaply from another merchant/retailer within the European Union, and then to pass any cost savings onto you as a prospective customer.
Obviously VAT is a consideration for you so you may want to purchase from an EU country levying a lower VAT rate (VAT = Value Added Tax for any non-Europeans reading this [
]) for example Germany, where people pay 16% - a little less than in the UK. You may count yourself lucky though that you don't live in Ireland - we pay 21% on (almost) all consumer goods
]) Britain is defacto an expensive place to live, and with that comes expensive pricing, infact this is even more true in Ireland! The price point of this product in the UK is probably just another reflection of this fact. The best way you can fight against this is to either, a) reduce demand by abstaining from purchasing the product in the first place and hopefully the price will come down, or b) vote with your keyboard and mouse, and purchase the product cheaper online (from another European country if necessary). If many more feel as you do, then I'm sure the sellers of this product in your country will get the message one way or another, sooner or later!
Lastly, its not necessarily Neuros' job to sell to Play.com - the product already circulates for sale within the EU, so if play.com want to sell it themselves, they are fully entitled to do so.
Enjoy the product if you do choose to buy, but I can't help feeling from the tone of your last message that you have shifted the goalposts. It is not enough that you are presented with the solution to your initial gripe - the option of purchasing this product from a UK website at only a marginal premium to the standard USA price (more than offset by the disadvantage of the additional Customs duties and delivery charges you would likely incur if you purchased it direct from the States and imported it into the UK). You are now instead advocating its sale in the UK at a price point 20% lower than that of the USA before you will consider purchasing it!! You seem like a hard man to please!
Here's hoping you get what you want, but you could be waiting quite a while....
eorpach
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