Build It And They Will Come

[budwzr]

Although AppleTV has been released, I don't see it flying out the door at Sam's Club. Why? For two reasons. First, the average consumer doesn't comprehend home streaming yet. Second, the ATV doesn't record. AppleTV is an early attempt to lock down a footprint in this evolving new market. Other companies have released fledgling products as well.

"Free Your Media" is the perfect slogan, and will eventually sink in as early adopters show off to friends and family. It will eventually take off. The OSD needs to be ready, it's absolutely imperative!!!! You never get a second chance to make a good first impression, as they say.

The OSD is Neuros' ticket to the big time, but it needs to be bulletproof or Joe Blow will get frustrated and you'll be spinning your wheels with RMA's and techsupport eating up the profits.

On the reality side, Neuros needs cashflow like any other small business to keep the doors open. It's a catch-22.

You guys need a rich uncle!